The Wall Street Journal just waved a red flag at you and your firm. Read on.
"Knowledge management is one of the workplaces most vexing
problems...few organizations can figure out how to share knowledge
among employees, or to pass it on when employees leave or change..."
Alright, you're the CEO. You have a financial question. So, you turn to the CFO. A legal question? Well, no question, time for legal counsel or your ethics and compliance officer. An employee-related issue? That would be a call to HR. But, today, you have a media-, community- or stakeholder-relations issue or need help with marketing communications. No need for help here. You're the CEO. This is the "soft" side of the house. The category "Other" on the balance sheet. With your background, you can handle it yourself. No need to bother your boss with it. Better yet, just assign the issue to the "PR" or "Marketing" department.
Wrong.
Everyone needs a "Kitchen Cabinet," especially when you are at the top. The real question is, "Is your public or media relations staff in your inner circle and, if not, why not?" This is not a post about "succession planning." This is about real-world "Knowledge" and the credibility, reputation, relevancy and profitability of your firm.
