Your Fortune-500 company has news, a story to tell. Right now. The CEO wants the story told accurately...and first. After all, the first story to market has a higher probability of shaping other stories. The company news is legit, timely and of interest to key stakeholders.
So, why does the executive team decide not to "blast" the story to just about everyone on the planet in print and electronic journalism via subscription services like PR Newswire or BusinessWire? It's "what we've always done."
The answer: Because there's a more effective way.
Why not allow a blogger to "break" the story, first, before the so-called "mainstream" media?
Industrial giants Budweiser (NYSE:BUD) and SABMiller (LON:SAB OTC:SBMRY) recently experienced this situation. With a surprising twist, as told by The Wall Street Journal.
Who blogs about your company, who "breaks" your news --and, importantly, who disseminates your competitor's news, first.
In short, have a strategic online communications plan. And I'm not talking about an obligatory web site. It's more than that and, with some planning, quite do-able by...tomorrow.
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