Friday, December 20, 2013

The Target Crisis

Answers to questions about the Target data breach

Bree Fowler, AP Technology Writer:
"Target says anyone who made purchases by swiping cards at terminals in its U.S. stores between Nov. 27 and Dec. 15 may have had their accounts exposed. The stolen data includes customer names, credit and debit card numbers, card expiration dates and the three-digit security codes located on the backs of cards."
But how?
"Target isn't saying how it happened."
Investors rejected Target on the news.

The company's stock dropped (-2.2%):

Target Stock Sell Off After Data Breach

U.S. Secret Service is now involved.

In the meantime, Target is in the middle a crisis.

Its reputation at stake.

Update - Target is offering a weekend sale.

CEO Gregg Steinhafel:
"We’re in this together, and in that spirit, we are extending a 10% discount – the same amount our team members receive – to guests who shop in U.S. stores on Dec. 21 and 22."
Will this sale earn your trust in shopping at Target?

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