Tuesday, November 19, 2013

Elon Musk Goes Around Media ... to You

The Mission of Tesla

CEO Elon Musk blogs:
"The media coverage of Model S fires vs. gasoline car fires is disproportionate by several orders of magnitude, despite the latter actually being far more deadly."
Musk takes on the headlines:
"Reading the headlines, it is therefore easy to assume that the Tesla Model S and perhaps electric cars in general have a greater propensity to catch fire than gasoline cars when nothing could be further from the truth."
He asks for fact-based reporting:
"Journalists with a deep knowledge of the car industry, such as the news editor of Automotive News, understand and attempt to rebut this notion, but they have been drowned out by an onslaught of popular and financial media seeking to make a sensation out of something that a simple Google search would reveal to be false."
Musk is spot on:
"Since the Model S went into production mid last year, there have been over 400 deaths and 1,200 serious injuries in the United States alone due to gasoline car fires, compared to zero deaths and zero injuries due to Tesla fires anywhere in the world."
Why do business and financial media stray so far from the data?

Ratings?

Journalists chasing more "clicks"?

Whatever the case, this CEO just went around the media.

Straight to you.

That's leadership.

Refreshing.

UPDATE  No. 1: Elon Musk took the facts to twitter, too.

Exactly. 

UPDATE No. 2: Investors find +Elon Musk a credible source.

$TSLA up 3.71%

Tesla's stock popped more than 3 percent.

Credible leadership. Facts. Data.

Straight from the CEO.

More valuable to you on this day than traditional media.


2 comments:

  1. Interesting analysis. As a consumer, I'm certainly comforted hearing facts and data straight from the CEOs. Do you forsee this type of PR happening more often in the coming years?

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    1. I'm seeing it more and more. Encourage it. CEO communications via social media tools are unfiltered. SEC disclosure rules apply. More on that here - http://dealbook.nytimes.com/2013/04/02/s-e-c-clears-social-media-for-corporate-announcements/?_r=0

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