Strong, winter winds greeted a purple Colorado sunrise today.
Gusts of 102 mph yesterday - equivalent to Category 2 hurricane-force winds - caused widespread property damage, airport delays and highway closures.
Another High Wind Watch is issued for New Year's Eve. Holiday traffic and interstate commerce will be impacted.
Closed highways, tree damage, shut-in consumers and power outages are likely. The economic impact to tourism and lost-retail sales will be in the millions.
When it comes to severe weather, think commerce ... your economy.
Weather means business.