If I Ran Your Newsroom
Any weather impacting travel...
...is big news between now and January 2012.
Experts agree weather may make plenty of news.
The long-range forecasting team at AccuWeather expects a stormy U.S. winter. Major airplane and highway systems linked to moving people and commerce nationwide are in the forecast storm-zone.
The National Weather Service’s current precipitation forecast speaks loudly of potential travel troubles, too:
News is what interests, informs and impacts “us” … and our businesses.
Any hint of clogged airports or snow-slick highways already has my attention, and should have yours.
After all, holiday travel involves moving a tremendous amount of people and things.
It’s big news.